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When you're a father, a lot of pop culture tells you that your role is to raise your sons to be men. You're supposed to bond over sports, teach them to respect women and maybe take them on some sort of rugged outdoorsy endeavor, like fishing or rock climbing.
Americans have long had a love affair with big SUVs that can carry more people and stuff than they usually need to transport and go much further than most of us drive in a day. But now there's a number of start ups that are betting they can sell car shoppers on vehicles that offer the exact opposite.